PROBRANDS

Overview

The company was started in 2007 as a direct result of the shrinking supply of basic commodities on the shelves which marked that era. The company saw an opportunity to meet an urgent and growing demand by supplying affordable every day products to hard-pressed local consumers.

As the brand grew in reach and reputation, the focus switched to manufacturing and today, the company encompasses local manufacturing and value addition with a strong marketing focus.

In January 2013, Probrands with headquarters in Ruwa, widened its reach even further by commissioning its Cultured Milk Processing Plant (Masi and Sour Sawa).

Our Vision

Probrands aims to be a well-structured organisation. We manufacture affordable and quality products to create a pro table business in an established and secure environment.

Our Strategy

We strive to build long-term partnerships with our suppliers and customers, and with their support will maximize the potential of our traditional business, through a combination of enhanced service quality, creative marketing, competitive pricing and cost efficiency.

Our Values

Our corporate identity defines the kind of company we are now and the one we need to be in the future. Central to that identity is a commitment to create ways to help customers thrive in a changing environment. To do this we must live our brand values:

• Trustworthy - we do what we say we will
• Helpful - we work as one team
• Inspiring - we create new possibilities
• Straightforward - we make things clear
• Heart - we believe in what we do

Through our distributors, Probrands ensures products reach the supermarket shelves of consumers throughout the networks of Zimbabwe’s cities and rural areas. This underpins Probrands’ corporate strategy to build long term partnerships with suppliers and customers to support and maximise its potential and offer enhanced service quality, creative marketing, competitive pricing and cost efficiency.

Our product range:

• Rice
• Salt & Seasonings
• Maize Meal
• Pasta
• Pulses
• Kapenta
• Popcorn
• Canned Products
• Royal Range
• Milk Powder
• Candles
• Detergents
• Ideal range