BAKERS INN CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY

Corporate Social Responsibility (CSR)

Baker’s Inn Bakeries is proud to be one of the most esteemed companies in Zimbabwe, respected not just for what it produces, but also for how it conducts itself as a responsible citizen.

To this end, its measure of success includes its impact on the environment and efforts to protect the planet, how it operates its businesses, its contributions to local communities and other worthy causes.

CSR represents a longer-term investment that serves to strengthen Baker’s Inn’s operations and competitiveness in the marketplace, enhance risk management, attract, and engage talented employees and maintain its reputation.

The Company continuously challenges itself to ensure that its actions, commitments, and initiatives are directed to areas with the greatest impact and live up to both the heritage and vision of the company.

The following were some of the Community Initiatives undertaken by the Baker’s Inn business.

Social Impact

Detail

Charitable Support

In F2023, Baker’s Inn made USD284 000 in charitable contributions in the form of cash and product donations, equating to approximately serving over 10 000 people daily in Zimbabwe. These Charitable initiatives benefits the health and well-being of children and adults with emphasis on underserved and diverse populations.

Borehole Installations

Baker’s Inn provided boreholes to the following communities: Ross Camp, Entumbane, Barbourfields, Nkulumane 12, and Mpopoma communities in Bulawayo. This investment of USD30 000 gave the communities safe drinking water, a chance to grow crops, and protection against diseases.

Adoption of Africa Elites Football Academy

The Company adopted Africa Elites Football Academy in Greendale, Harare. The academy nurtures 66 young boys aged between 9 and 16 drawn from disadvantaged backgrounds in the suburbs of Mbare, Sunningdale, Mufakose, Chitungwiza, Seke and Dema. The provision of sport and physical activity in their lives has made an important contribution to eradicating drug use among these young boys.

Container Project

The container stores began as a strategic initiative to grow Baker’s Inn sales footprint nationally, specifically in the informal markets and growth points with lagging infrastructure and service provisions. The initiative aims to empower Zimbabweans to partner with the Company and change their lives by giving them a business to operate from. The innovative container project is aimed at delivering added convenience to the consumers who live relatively far away from major retailers, while at the same time creating economic opportunities for individuals with entrepreneurship at heart.

The container model aims to;

  • Train the partners to ensure success
  • Provide the tools to operate a mini-wholesale bread business in their community

The business model motivates partners to increase sales through outstanding service, merchandising, and augmenting bread with other food basket items, like cooking oil, sugar, salt, rice, beans etc.

Area

Investments in Vulnerable Groups

Support Given

Weekly donations of bread loaves to vulnerable communities.

Beneficiaries

  • 900 loaves per week to Prisons
  • 1 900 loaves per week to Children’s Homes and Orphanages
  • 850 loaves per week to Centres for the Disabled
  • 400 loaves per week to Health Centres
  • 300 loaves per week to Retirement Homes
  • 100 loaves per week to Churches

Summary of weekly and annual Baker’s Inn bread loaves donated during F2023:

National Annual Loaves donations

csr_bakers-02
csr_bakers-01

National Annual Loaves donations

During the course of F2023 Baker’s Inn employed 1 183 casual workers on an ad hoc basis, thereby, from a community perspective, giving unskilled workers the opportunity to work.

From left to right: Chantel Chadoka (student on attachment), Patience Zvidzai (Machine Operator), Talent Dube (Packer), Talent Marange (Packer), Ndaizivei Masimba (Packer), Wendy Biningu (Packer), Gamuchirai Chamboko (Packer), Getrude Matungwana (Packer), Fungai Munotiyi (Machine Operator) and Ngonidzashe Chipezeze (student on attachment)

csr_bakers-03

As at 30 June 2023, Total Number of staff employed

csr_bakers-04
csr_bakers-05

Our ladies in the Administration Department at Baker’s Inn

Left to right: Charity Danho (Finance Officer), Kudzai Matema (Cashier), Nicola Duma (Accounts Clerk), Mitchelle Matimbe (Accounts Officer), Florence Murapa (Finance Manager) & Misheleen Muleya (Human Resources Clerk)

csr_bakers-06

Our lady merchandisers around the country

Long Service Awards

Number of Employees crossing each Milestone in 2023

BIM

During F2023, 39 staff members reached significant milestones and have been awarded their Long Service Awards by BIM as follows:

csr_bakers-09

BISD

During F2023, 44 staff members reached significant milestones and have been awarded their Long Service Awards by BISD as follows:

csr_bakers-10

25 years long service recipients

From left to right (seated): George Kupara, Hazel Mtema and Ringisai Maviza together with the CEO Ngoni Mazango and the COO Benjamin Mavros

csr_bakers-07

Awards

Marketers Association of Zimbabwe - Superbrands Awards

  • Winner in FMCG Bakery Sector
  • 5th Position in business to consumer brands
csr_bakers-11